Wellington Dentists
According to our open methodology, this clinic scored 83.9/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #1 of 21 ranked clinics · Last checked: 24 September 2026
83.9/100
50.4 of 100
Visibility in ChatGPT and Gemini answers
How often ChatGPT and Gemini name this clinic when a patient asks them to recommend a dentist. Measured by Ansmeter, 9 October 2026.
Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Positions by Rating Profile
- Overall Transparency & Trust#183.9/100
- Best for Expats#180.3/100
- Best for Dental Implants#181.5/100
- Best for Emergency Dental Care#178.5/100
- Best Price Transparency#191/100
- Best English-speaking Clinics#179.8/100
- Best for Families / Children#181/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented The clinic’s own sedation page: “IV sedation allows you to remain awake but deeply relaxed … You remain awake, responsive, and comfortable … Most patients remain fully aware and remember their visit”; nitrous oxide is described as “a light form of conscious sedation”. The paediatric page notes that treatment under general anaesthesia is performed in a hospital with a specialist anaesthetist, i.e. not in-clinic. [s4]
Summary
General and cosmetic practice on Willis Street, Wellington CBD, with ten named dentists and a named hygienist team, a paediatric dentist among them, and Saturday morning opening published on its own site.
Strengths
- Information Transparency: 20 of 20 points.
- Price Transparency: 15 of 15 points.
- Reputation & Reviews: 17.5 of 20 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed About page names Rob Smith, Christie Holmes, Jane Lambert, Ruth Lambeth, Jeff Jones and Vinni Fernando as dentists, plus three hygienists/therapists, all with individual bios and photos. [s2] | 3/3 |
| ✓ | Dentist specializations listed E.g. Rob Smith — cosmetic dentistry; Ruth Lambeth — oral surgery and conscious sedation; Christie Holmes — endodontics. [s2] | 2/2 |
| ✓ | Real clinic photos Individual named-provider photographs, not stock imagery. [s2] | 2/2 |
| ✓ | Service list published Nav includes dental hygienists, composite veneers, composite bridges, standard dental implants, mini implants and more. [s1] | 3/3 |
| ✓ | Clear contact details [s1] [gmp1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] [gmp1] | 2/2 |
Price Transparency
15 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Treatment overview page publishes price indications for more than ten services [wellington-dentists-willis-street-wellington-deepen-10] | 3/3 |
| ✓ | Cleaning price listed Hygienist page publishes a price indication for a 45-minute appointment [wellington-dentists-willis-street-wellington-deepen] | 2/2 |
| ✓ | Filling price listed White Fillings page publishes a price range [wellington-dentists-willis-street-wellington-deepen-2] | 2/2 |
| ✓ | Crown price listed Crowns page publishes price indications per crown type [wellington-dentists-willis-street-wellington-deepen-3] | 2/2 |
| ✓ | Implant price listed Implant price indications published on the tooth-replacement page [wellington-dentists-willis-street-wellington-deepen-4] | 2/2 |
| ✓ | Consultation price listed Corrected: standing segment prices for a checkup are published [wellington-dentists-willis-street-wellington-deepen-7] | 2/2 |
| ✓ | X-ray / imaging price listed Corrected: X-rays are explicitly named within the same standing segment prices [wellington-dentists-willis-street-wellington-deepen-7] | 2/2 |
Reputation & Reviews
17.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Automated Google Maps place lookup, re-read today; star histogram 1★ 16 / 2★ 2 / 3★ 4 / 4★ 4 / 5★ 883 = 909 reviews. [gmp1] [gmp2] | 6/6 |
| ✓ | Google review volume Read today from the clinic’s own Google place record (the first pass returned no count). [gmp2] | 3/3 |
| ✓ | Review recency Newest review rendered on the place page is 2 months old. Only star-rated first-person reviews were counted: owner replies and Google Business Posts render in the same record with their own age stamp and were excluded. [gmp2] | 3/3 |
| ✓ | Clinic responds to reviews Three of the seven star-rated reviews rendered on the clinic’s Google place page carry a dated owner response (owner replies and Business Posts excluded from the denominator). [gmp2] | 2/2 |
| ✗ | No recurring complaints Corrected: two reviews independently describe dismissive or condescending treatment by a dentist [wellington-dentists-willis-street-wellington-deepen-5] | 0/2 |
| ✓ | No suspicious review patterns No manipulation signals found [wellington-dentists-willis-street-wellington-deepen-15] | 2/2 |
| ✓ | Active Facebook presence Site footer links the clinic’s own page (facebook.com/people/Wellington-Dentists/100086047182326) and instagram.com/wellingtondentists. [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found; site and GBP do not link one [wellington-dentists-willis-street-wellington-deepen-6] [wellington-dentists-willis-street-wellington-deepen-16] | 0/0.5 |
| ✓ | Other review platforms Listed on WhatClinic [wellington-dentists-willis-street-wellington-deepen-14] | 0.5/0.5 |
Medical Infrastructure
11 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Own hygienists and root canal pages document X-ray use [wellington-dentists-willis-street-wellington-deepen-17] | 2/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology Standard Dental Implants and Mini Implants service pages; Vinni Fernando’s bio: “is now also placing implants”. [s1] | 2/2 |
| ✓ | Orthodontics Dedicated Clear Aligner Orthodontics service page [wellington-dentists-willis-street-wellington-deepen-9] | 2/2 |
| ✓ | Oral surgery Ruth Lambeth: “her interest in oral surgery and conscious sedation was sparked … renowned for her effective tooth extractions”. [s2] | 2/2 |
| ✓ | Pediatric dentistry Dedicated Paediatric Dentistry service page; the team page lists Lydia Ng as a Pediatric Dentist. [s6] [s2] | 1.5/1.5 |
| ✓ | Emergency care Emergency dentistry documented as a clinic service [s6] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
6.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available Contact page fully read; phone, email and an online booking portal only [wellington-dentists-willis-street-wellington-deepen-18] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible External online booking portal linked from every page [s3] | 1.5/1.5 |
| ✓ | Clear service explanations Service pages explain what each procedure is, not just its name [wellington-dentists-willis-street-wellington-deepen-8] | 1/1 |
| ✓ | Convenient opening hours Contact page hours: Monday–Friday 8.00am–5.00pm and Saturday 8.00am–1.00pm — weekend opening published on the clinic’s own channel. [s3] | 1.5/1.5 |
AI & Search Visibility
5.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist New Zealand", "English speaking dentist New Zealand", "dental implants New Zealand", "emergency dentist New Zealand", "New Zealand dental clinic for expats".
| ✓ | Mentioned for: best dentist New Zealand Ranked #2 (own domain) for “best dentist Wellington New Zealand”, and named #1 in 10best.co.nz’s “9 Best Dentists in Wellington” listicle in the same SERP. [av1] | 1/1 |
| ✗ | Mentioned for: English speaking dentist New Zealand [av2] | 0/1 |
| ✓ | Mentioned for: dental implants New Zealand Clinic’s own site ranks 7th in the top web results for "dental implants Wellington, New Zealand" on 2026-09-24. [wellington-dentists-willis-street-wellington-deepen-11] | 1/1 |
| ✗ | Mentioned for: emergency dentist New Zealand Not present in the top web results for "emergency dentist Wellington, New Zealand" on 2026-09-24. [wellington-dentists-willis-street-wellington-deepen-12] | 0/1 |
| ✗ | Mentioned for: New Zealand dental clinic for expats Not present in the top web results for "Wellington, New Zealand dental clinic for expats" on 2026-09-24. [wellington-dentists-willis-street-wellington-deepen-13] | 0/1 |
| ✗ | Structured data on website No business-entity schema found sitewide [s1] | 0/1.5 |
| ✓ | Google indexing quality [av1] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Rob Smith [reg0] | Cosmetic dentistry, tooth replacement | not verified |
| Christie Holmes [reg0] | Endodontics, preventative and cosmetic dentistry | not verified |
| Jane Lambert [reg0] | — | not verified |
| Ruth Lambeth [reg0] | Oral surgery and conscious sedation | not verified |
| Jeff Jones [reg0] | General dentistry | not verified |
| Vinni Fernando [reg0] | Cosmetic dentistry, implants | not verified |
| Laura Bridger [reg0] | — | not verified |
| Lydia Ng [reg0] | Paediatric dentistry | not verified |
| Emily Sutton [reg0] | — | not verified |
| Emma Alcock [reg0] | — | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.wellingtondentist.co.nz/ |
|---|---|
| Phone | +64 4 499 1091 |
| https://www.facebook.com/people/Wellington-Dentists/100086047182326/ | |
| Google Maps | Map listing |
| Address | 124A Willis Street, Te Aro, Wellington 6011, New Zealand |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.wellingtondentist.co.nz/ | JSON-LD types found across all 29 sitemap pages: WebPage, BreadcrumbList, ListItem, WebSite, ImageObject -- no Dentist/LocalBusiness/Organization/MedicalBusiness entity | 2026-09-24 |
| s2 | https://www.wellingtondentist.co.nz/about/ | Named team page with bios and photos | 2026-09-10 |
| gmp1 | https://www.google.com/search?tbm=map&hl=en&gl=nz&q=Wellington%20De… | Google Maps automated lookup: rating, geo, address, phone | 2026-09-10 |
| reg0 | https://dcnz.org.nz/practitioners | DCNZ statutory register (reCAPTCHA-gated) and HealthCERT scope (our registry research) | 2026-09-10 |
| av1 | search:best dentist Wellington New Zealand | (the five canonical city queries) | 2026-09-10 |
| av2 | search:English speaking dentist Wellington | (the five canonical city queries) | 2026-09-10 |
| av3 | search:dental implants Wellington | (the five canonical city queries) | 2026-09-10 |
| av4 | search:emergency dentist Wellington | (the five canonical city queries) | 2026-09-10 |
| av5 | search:Wellington dental clinic for expats | (the five canonical city queries) | 2026-09-10 |
| s3 | https://www.wellingtondentist.co.nz/contact/ | "Book Online" link goes to an external booking portal (wellingtondentists.portal.dental) | 2026-09-24 |
| s4 | https://www.wellingtondentist.co.nz/sedation/ | Sedation service page (IV and nitrous, conscious) | 2026-09-10 |
| s5 | https://www.wellingtondentist.co.nz/finance/ | Finance page (Q Card interest-free, no fees published) | 2026-09-10 |
| s6 | https://www.wellingtondentist.co.nz/paediatric-dentistry/ | "Services: Preventive dentistry, Restorative dentistry, Emergency dentistry, Extractions and Oral Surgery, Sedation" | 2026-09-24 |
| gmp2 | https://www.google.com/maps?cid=7907761934923899664 | Google Maps place page read again automatically on 2026-09-10 (two-step /maps?cid= → /maps/preview/place): name, address, phone, rating, review count, star histogram, review dates and owner responses | 2026-09-10 |
| wellington-dentists-willis-street-wellington-deepen | https://www.wellingtondentist.co.nz/dental-hygienists-gum-troubles/ | "Price indication: 45 Minute Appointment - $257 Student Price: $204" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-2 | https://www.wellingtondentist.co.nz/white-fillings/ | "Price indication: Between $293 - $621 depending on the size of the filling." | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-3 | https://www.wellingtondentist.co.nz/crowns/ | "Price Indication: -Recement crown $352 -Composite Crown $1024 -Porcelain $1950- 2284 per tooth ... -Zirconia $1950- 2284 per tooth" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-4 | https://www.wellingtondentist.co.nz/replacing-missing-teeth/ | "Standard Implants Price indication: $5000 - $6500 per single tooth, $40000 - $80000 for full mouth Rehabilitation" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-5 | https://www.google.com/maps?cid=7907761934923899664&hl=en | 2026-05-25: "He behaved in such a RUDE and dismissive manner towards me..."; 2025-05-12: "...made me feel anxious and condescended in the way she talked to me and then told me I was going to need 3k+ of dental surgery" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-6 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Wellingt… | TripAdvisor's own typeahead search for "Wellington Dentists Willis Street" returns no dental match | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-8 | https://www.wellingtondentist.co.nz/root-canals/ | "A root canal is a treatment used to repair and save a tooth that is badly decayed or becomes infected. During a root canal procedure, the nerve and pulp is removed and the inside of the tooth is cleaned and sealed" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-9 | https://www.wellingtondentist.co.nz/aligners/ | Dedicated "Clear Aligner Orthodontics" service page | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-10 | https://www.wellingtondentist.co.nz/cosmetic-dentistry/ | "Price indication" figures for more than ten treatments, e.g. "Composite Veneers ... up to $880 per tooth", "Crowns Price indication: $1950- 2284 per tooth", "Standard Implants Price indication: $5000 - $6500 per single tooth", "Root canal is between $1,827 - $2,252", "Dental Hygiene services Price Indication: 45 min $240" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-11 | search:dental implants Wellington, New Zealand | Web search on 2026-09-24: result 7 — https://www.wellingtondentist.co.nz/standard-dental-implants/, title "Dental Implants - Wellington Dentists - Dental Implants Wellington". | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-12 | search:emergency dentist Wellington, New Zealand | Web search on 2026-09-24: results 1–9 were supremedentalconcepts.co.nz (x4), thorndondental.co.nz (x2), emergencydentists.nz, peninsuladental.co.nz and whdental.co.nz; the AI overview named Newtown Dental, Thorndon Dental Surgery, Supreme Dental Concepts and Peninsula Dental; the clinic’s site and name were not among them. | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-13 | search:Wellington, New Zealand dental clinic for expats | Web search on 2026-09-24: results 1–9 were lumino.co.nz, expatfocus.com, healthpoint.co.nz, healthnz.govt.nz, supremedentalconcepts.co.nz, whatclinic.com, otago.ac.nz, wellingtondental.co.nz and mtwellingtondentalcentre.co.nz; the AI overview named the NZDA directory, Health New Zealand and "The Wellington Dental Practice" (a different, similarly named clinic); the clinic’s own site and name were not among them. | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-14 | https://www.whatclinic.com/dentists/new-zealand/wellington/wellingt… | WhatClinic profile "Wellington Dentists", 124 Willis St Te Aro, Wellington 6011 -- matches the clinic's address; listed in WhatClinic's Wellington catalogue with ServiceScore "Good from 5 interactions" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-7 | https://www.wellingtondentist.co.nz/student-discounts/ | "We offer $40 check-ups, including x-rays"; the Corporate and State Sector Discounts page separately offers "$79 checkup and x-rays" | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-15 | https://www.google.com/maps?cid=7907761934923899664&hl=en | 97% 5-star (not 100%) at base 914; review dates spread over years; accounts include established Local Guides (27, 11, 8 reviews) | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-16 | https://www.wellingtondentist.co.nz/ | Site's own social links (Facebook, Instagram) read in full; no TripAdvisor link | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-17 | https://www.wellingtondentist.co.nz/root-canals/ | X-rays referenced in diagnosis on the Root Canals and Dental Hygienists pages | 2026-09-24 |
| wellington-dentists-willis-street-wellington-deepen-18 | https://www.wellingtondentist.co.nz/contact/ | Contact page lists phone, email and a "Book Online" portal link; no WhatsApp/LINE | 2026-09-24 |
Change History
| Date | Change |
|---|---|
| 2026-09-24 | Corrected on 2026-09-24: check-ups including X-rays are priced as standing student ($40) and corporate ($79) rates; two readable reviews describe dismissive treatment by a dentist, so recurring complaints are recorded. |
| 2026-09-24 | Corrected: other review-platform presence re-assessed on 2026-09-24 -- the clinic has a WhatClinic profile at its Willis Street address, previously recorded as not listed. |
| 2026-09-24 | Search visibility checked on 2026-09-24 for the three pending Wellington, New Zealand queries — "dental implants Wellington, New Zealand", "emergency dentist Wellington, New Zealand" and "Wellington, New Zealand dental clinic for expats": present for "dental implants Wellington, New Zealand"; not present for "emergency dentist Wellington, New Zealand" and "Wellington, New Zealand dental clinic for expats". |
| 2026-09-24 | Re-read on 2026-09-24: the clinic's full website (implants, crowns, fillings, hygienists, root canal, aligners, paediatric dentistry, finance, discount and contact pages) and its Google listing (newest, lowest and default review views), plus Healthpoint and TripAdvisor. Recorded: price indications for hygiene visits, fillings, crowns and implants; X-ray use documented for diagnosis; clear-aligner orthodontics offered; emergency dentistry documented as a service; an external online booking portal; procedures explained in plain language; no WhatsApp/LINE; no qualifying structured business data on the site; no TripAdvisor listing; no Healthpoint listing for this address. No signs of manipulated reviews. Corrected: the site publishes price indications for more than ten treatments, previously recorded as not published. Still open: consultation and X-ray prices (quoted only within student and corporate check-up deals) and whether complaints recur. |
| 2026-09-10 | The verification pass adversarial verification: every cited URL re-opened, clinic /about, /team, /fees, /services and /contact pages read, Google place record read again automatically (rating, review count, star histogram, review dates, owner responses), AI-visibility citations re-checked against the AI-visibility record and the listicles it ranks. |
| 2026-09-10 | Initial data collection: clinic website (home, about), automated Google Maps lookup, DCNZ/HealthCERT registry conclusion applied, AI-visibility record canonical queries (three queries found off-target due to Wellington, FL/CO/ON namesakes). |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.